About magazine

Cableman, a full-color monthly which is dedicated to pay-TV issues, has been published for 4 years to date. We cover both traditional cable TV and every other new TV broadcasting technology that has been, or will be, implemented.

According to the MarketUp Consulting Group’s independent research, Cableman is a leader within niche media both in terms of its fame and its readership share. Also, the frequency and response of readers to it as well as their perception of it as an important and informative resource is reflected in the readership breakdown assessments.

All in all, Cableman strives to provide content that takes into consideration the interests of a diverse group of readers. The MarketUp Consulting Group’s analysis revealed that operators are interested in legislation and content issues, while installation and maintenance experts, on the other hand, look for reference data. Due to this, we publish articles regarding the rights and responsibilities of operators, as well as content and marketing, equipment and technologies, the TV market’s development trends, and important issues of transition to digital broadcasting that are faced by Russian and foreign TV companies. Every issue of ours contains news, announcements, and reference tables for pay-TV network channels.

Furthermore, our monthly also has a special project: the bimonthly Broadband Russia bulletin that covers TV and communication market news within Russia, and is delivered by e-mail to Russian and foreign subscribers. More than 1500 telecom experts hailing from all over the globe subscribed to this bulletin during the first year of its existence.

Now, the monthly has a website: www.cableman.ru with a daily audience of 500-600 visitors. Already, the Russian version of the site includes important news, archives of previous issues, announcements of new issues, and information about all TV channels. A Russian language Internet forum of cable operators is being run on the website.

Cableman Columns
Content – new and old TV channels, their market promotion strategies, and methods of cooperation between pay-TV operators.
Marketing – promotion of pay-TV services, actions of TV channels and operators, sociological research.
Technology – this column covers everything that refers to the technological maintenance of networks, as well as articles on traditional and perspective signal delivery methods, master classes and practical guides for cable operators.
Master Class – here experienced engineers, designers, technology experts reveal the secrets of their respective professional skills.
Cableman – every issue of the Cableman monthly offers a story about the cable TV scene of some Russian city; its cablemen, networks and their relations.
Lunch Lynching – this is a new column that discusses projects which have been implemented, dissecting their strengths and weaknesses as well as prospects, or lack of them. It caters to experts’ needs.

Distribution: the monthly is mailed free of charge to pay-TV operators of Russia, Internet and Ethernet service providers, production companies, suppliers of equipment, services and content, industry ministries and public organizations, sociological research, and advertising companies working with pay-TV operators.
Periodicity: 11 issues a year.
Circulation: 7000.

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